Scott O’Donnell appointed Executive Director
We are pleased to announce the appointment of Scott O’Donnell as Executive Director of the Museum of the Southwest. He will begin work on April 1, 2025. Dan Yaeger, Senior Search Consultant for Museum Search & Reference, led the national search.
O’Donnell brings more than 30 years of experience in organizational leadership, museum administration, and event management. Most recently, Scott served for eleven years as the Executive Director of Circus World, a 64-acre living-history museum in Baraboo, Wisconsin, the historic headquarters of the Ringling Brothers Circus. The Museum is the largest and most comprehensive circus museum in the world with more than 11,000 works of art, historic artifacts, and ephemera in addition to twice-daily seasonal circus performances.
In addition to his museum work, Scott served in leadership positions at Live Nation, an international entertainment and event-production company, where as Vice President of Festivals, he oversaw major music festivals, concerts, and venue operations around the country. He was also General Manager of the Verizon Wireless Theater in Houston, as well as Vice President and General Manager of the Big Apple Circus, a nonprofit touring circus with an international following.
As Executive Director of MSW, O’Donnell will lead the Museum’s efforts to prepare for its 60th anniversary in 2026 with a new strategic plan and branding, an initiative to create a new Visitor Center to unify its campus of museums, and by leveraging the Museum’s status to serve visitors and the community as an institution accredited by the American Alliance of Museums.